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5 Claude Code Skills That Replace Your Meta Ads Agency

The terminal-based version. Install these once, run them from Claude Code all week.

Running Meta ads manually is a full-time job. Every week you're scrolling the Ad Library to see what competitors are running, briefing copywriters and waiting days for variations, and spending money on creative before you know if the hook is any good.

These 5 Claude Code skills replace that workflow. Every one runs as a command in your terminal once installed.

Skill 1
Competitor Intelligence

/spy

Pulls every active ad from any Facebook page via the Meta Ad Library API. Diffs against last week's pull to surface only new creative. Returns a structured intelligence report with hooks, CTAs, offer types, creative angles, and how long each ad has been running.

Which hooks your competitors are testing right now
Which ads have been running 30+ days (the winners)
What new creative they launched this week
Install
npx skills add https://github.com/AgriciDaniel/claude-ads
Prerequisite: a Meta Ad Library API access token, set as $META_ACCESS_TOKEN in your environment.
Skill 2
Gap Analysis

/competitive-ads-extractor

Give it 3-5 competitor names or URLs. It pulls their active ads, ranks hooks by frequency, identifies offer structures and CTA patterns, then outputs a gap analysis showing emotional angles your competitors aren't using that you could own.

Top hooks ranked by frequency
Offer structure patterns across competitors
CTA analysis and a gap list of angles nobody in your market is running
Install
npx skills add https://github.com/ComposioHQ/awesome-claude-skills/tree/master/competitive-ads-extractor
Skill 3
Creative Production

/bulk-creative

Give it your product description and your CLAUDE.md brand context. Generates 20 distinct ad copy variations, short, medium, and long format, in about 10 minutes. What used to take a copywriter 4-8 hours.

Make sure your CLAUDE.md has your brand voice, your target audience, and your core offer before running this. The richer the context, the tighter the output.

Install
npx skills add https://github.com/AgriciDaniel/claude-ads
Skill 4
Account Health

/ads meta

Runs 186 checks across your Meta account. Detects creative fatigue, audience overlap, CPM anomalies, and frequency violations. Returns a unified health score from 0-100 with a prioritized action plan.

Creative fatigue before your ROAS drops
Audience overlap eating your own budget
Frequency violations, CPM anomalies, and placement underperformance
Install
npx skills add https://github.com/AgriciDaniel/claude-ads
Run /ads meta before making any budget changes. Treat it as your account health check.
Skill 5
Pre-Launch Scoring

/ads-score

Paste in any ad, yours or a competitor's. It scores it across 6 dimensions on a 1-10 scale and tells you exactly where it's weak and why, before you put money behind it: hook strength, copy effectiveness, CTA clarity, emotional resonance, offer structure, and visual-copy alignment.

Install
npx skills add https://github.com/AgriciDaniel/claude-ads
Run this on every ad before launch. If it scores below 7 on hook strength, rewrite the hook before spending a dollar.

How to Chain Them

These 5 skills work best in sequence. The whole workflow takes under an hour. Agencies charge a monthly retainer for this.

1
Run /spy on Monday morning to see what competitors launched last week
2
Run /competitive-ads-extractor on your top 3-5 competitors to find the gaps
3
Use /bulk-creative to generate 20 variations targeting those gaps
4
Run /ads-score on your top 5 variations before launch
5
Run /ads meta weekly to catch fatigue and overlap before they hurt your numbers

Setup Checklist

1. Install Claude Code: npm install -g @anthropic-ai/claude-code

2. Authenticate: run claude and sign in

3. Create your CLAUDE.md with your brand voice and audience: ~/.claude/CLAUDE.md

4. Set your Meta API token: export META_ACCESS_TOKEN=your_token_here

5. Install the claude-ads skill pack (Skills 1, 3, 4, 5)

6. Install the competitive-ads-extractor skill (Skill 2)

7. Test /spy with one competitor handle

8. Run /ads meta on your account