Every install command, every API key, every skill file — for research, writing, voice consistency, video, audio, ad intelligence, and persistent memory.
By the end of this guide you'll have Claude installed, all 7 skills ready to call, and a real production system covering research, writing, voice consistency, video, audio, ad intelligence, and persistent memory.
Quick rule: if you've never opened a terminal and don't want to start, use Claude Desktop. It covers ~95% of this guide with a friendlier interface.
| Surface | What It Is | Best For |
|---|---|---|
| Claude.ai | Browser app | Easiest to start — no download needed |
| Claude Desktop | Mac/Windows app | Recommended. Reads/writes files on your computer |
| Claude Code | Terminal CLI | Most powerful — run video renders and audio stitching |
| Skill | Browser | Desktop | Code |
|---|---|---|---|
| Voice DNA | ✓ | ✓ | ✓ |
| Content Engine | ✓ | ✓ | ✓ |
| Deep Research | ✓ | ✓ | ✓ |
| Competitor Ads | ✓ (Connectors) | ✓ | ✓ |
| Supermemory | ✓ (Connectors) | ✓ | ✓ |
| Remotion Video | ✗ | ✓ | ✓ |
| ElevenLabs | ✗ | ✓ | ✓ |
Generates a finished MP4 from a script or brief. Text animations, transitions, brand colours. Best for data viz, text-heavy reels, templated formats.
Setup: Node.js (from Step 1). The skill bootstraps a Remotion project the first time you use it.
Full SKILL.md: View on Notion →
Pulls every active Meta and LinkedIn ad your competitors are running. Diffs week-over-week (new, scaling, killed) and extracts hook patterns and offer structures.
Setup: Sign up at apify.com → copy Personal API token → add Apify MCP server to Claude → create competitors.json with brand URLs.
Full SKILL.md: View on Notion →
Takes a topic. Runs multiple web searches, reads top sources, returns one tight brief with executive summary, cited findings, gaps, and 5 ready-to-film content angles. Real URLs, no hallucinations.
Setup: Sign up at tavily.com → copy API key → add TAVILY_API_KEY to your Claude environment.
Full SKILL.md: View on Notion →
Reads 10–20 samples of your writing and extracts the specific signals that make your voice yours. Saves a reusable profile that every other content skill reads.
No APIs, no keys. Runs entirely on Claude. Full SKILL.md: View on Notion →
Paste a long-form piece. Claude writes a two-host conversation, calls ElevenLabs to voice each line, stitches the audio with ffmpeg. You get an 8–12 minute podcast episode without recording.
Setup: elevenlabs.io → Profile → API Keys → Create → add ELEVENLABS_API_KEY to Claude env. Install ffmpeg (Mac: brew install ffmpeg).
Full SKILL.md: View on Notion →
Takes one pillar piece. Produces 8 platform-ready formats in one pass: LinkedIn post, X thread, Instagram caption, email newsletter, short-form video script, blog intro, pull-quote carousel, cold outreach. Reads your Voice DNA profile so every format sounds like you.
Full SKILL.md: View on Notion →
Saves everything you tell Claude across sessions and quietly reinjects the relevant bits next time. You stop re-explaining your business, voice, and decisions every session. A long-term notebook Claude reads before answering.
Setup: supermemory.ai → console.supermemory.ai/keys → Create key → add MCP server to Claude settings.
Verify: Tell Claude "Remember my brand voice is warm and approachable." Close session. Open new session. Ask "What's my brand voice?" — it should pull it back.
No SKILL.md needed — Supermemory works as an MCP server, not a skill.
Say you're Maya, a marketing consultant publishing across 4 platforms a week: