The marketer-grade Instagram audit run with Claude: the metrics that actually matter, what to paste in, and the exact prompts.
The trick is giving Claude real data and asking for rates, not vibes. Most business accounts stall because they're optimizing for likes, a metric the algorithm barely weighs anymore. A real audit reads shares-per-reach, saves-per-reach, watch time, and how much of your reach is non-followers.
The ranking order, based on how the algorithm currently weighs signals:
Likes are the weakest signal, and hashtags barely move reach now, keywords do. So a real audit reads shares-per-reach, saves-per-reach, watch time, and how much of your reach is non-followers, not the like count.
Export your insights, or paste a table of your last 20 to 30 posts with these columns:
Here is a table of my last 25 reels. Calculate saves-per-reach, shares-per-reach, and engagement rate per reach for each. Rank by shares-per-reach, not views, since views can be ad-inflated. Flag the bottom 20%.
Cluster my top 5 and bottom 5 by shares-per-reach. Tell me the ONE variable that separates them: hook type, topic, length, or CTA. Give me the pattern, not a list.
For each post, compare follower vs non-follower reach. Which content escapes to non-followers, and what trait do the ones that travel share?
Where am I losing people, the hook in the first 3 seconds or the middle? Give me a retention diagnosis and 3 fixes ranked by impact.
Audit my bio, name field, and pinned content for searchable keywords. Given my reach-to-profile-visit and visit-to-follow rates, is my gap a content problem or a positioning problem?
Turn this into a 2-week plan: 3 things to stop, 3 to double down on, and the exact hook, length, and CTA for my next 6 posts, prioritized by what moves growth fastest.