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Free Content Engine: 3 Tools + Claude as the Brain

The free stack for running a real content operation. Claude is the brain that ties it together, so every free tool executes a plan that's already good.

Most people bounce between free tools guessing at prompts one at a time. That's backwards. Claude should plan the week first, so every tool downstream just executes a plan that's already good instead of you improvising each step.

1

Find the Idea

The job: post what's already rising, not a guess.

Google Trends Open →

Check if a topic is climbing or fading before you make it. Free, no account.

TikTok Creator Search Insights How it works →

Shows what people search for that has low supply, so you find gaps before they saturate. Free in the TikTok app.

YouTube Studio Inspiration Tab Details →

AI video ideas tied to your own audience, with title and hook suggestions. Free in YouTube Studio (desktop).

2

Voice It

The job: turn a script into audio for faceless or b-roll segments.

TTSMaker Open →

Genuinely free, even for commercial use, no watermark. The no-catch workhorse.

ElevenLabs Pricing →

The most human-sounding voices.

The free tier is test-only. You need a paid plan to use it commercially.
Clipchamp Open →

Hundreds of AI voices built into a free editor.

3

Edit and Caption

The job: cut the video and burn in captions, since reels are watched on mute.

CapCut Open →

Free 1080p export with no watermark, plus free animated captions (about 10 minutes per video).

Descript Pricing →

Edit video by deleting words in the transcript.

The free tier gives one watermark-free export a month.
Clipchamp Open →

No-fuss browser editor with free auto-captions. Good if you're on Windows.

4

Make the Visuals

The job: thumbnails, covers, and in-video graphics.

Bing Image Creator Open →

Free DALL-E 3, the strongest free option for getting readable text inside an image.

Leonardo AI Pricing →

About 150 free tokens a day, model choice, no watermark.

Google Gemini App Guide →

Photorealistic, and you edit by chatting ("make the background warmer"). About 20 free images a day, with an invisible watermark.


The Part Most People Skip: Claude Is the Brain

The free tools are the hands. Claude is the strategist. Run everything through it first.

Here is my niche, my audience, and my offer. Plan a week of content: 5 hooks, the angle for each, the caption, and the exact prompt I should paste into my voice tool and my image tool for each one. Make the hooks specific, not generic, and tell me which trend each one is riding.

Now the free tools execute a plan that's already good.

3 Bonus Prompts to Run Next

Turn this one reel script into a carousel, a text post, and a YouTube Short title, keeping my voice.

Look at my last 10 post topics and tell me the 3 themes that are working, then give me 5 new hooks in those themes.

Write me a reusable prompt I can save as a skill, so a week of content is one command.

How to Get the Most Out of It
The tools change every month, the system doesn't. Once Claude knows your niche, audience, and offer, you can swap any free tool in or out and the engine still runs.
If you're starting out, use just one stage first: let Claude plan the week and pick the ideas.
If you're further along, save your planning prompt as a skill and wire the handoffs so a week of content runs from one command.

One honest heads-up: free tiers move fast. Two to watch: ElevenLabs free cannot be used commercially (your own voice on camera is the free, unlimited option), and CapCut adds a watermark on some AI-generated clips. Re-check both before you rely on them.