The Instagram Carousel Generator

This is the exact Claude project prompt used to build carousels inside Claude. Drop it in once, and from then on just type your topic and Claude builds the entire carousel — slide layouts, copy, colors, typography, captions, the lot.

Designed to look editorial, not AI-slop. Every slide is built at Instagram's exact dimensions (1080×1350) so you can post straight from the export.

Open Claude and go to Projects

Open Claude.ai and click Projects in the left sidebar. Hit + New Project and name it Instagram Carousel.

Add the project instructions

Click Set project instructions (or "Add instructions"). Paste the full prompt from the Notion page (link below) into the instructions field. Save.

Make your first carousel

Open a new chat inside the project and type something like:

Example Request

Make me a carousel about 3 ways to use Claude for content planning. My brand color is coral #E8856A, handle @yourusername, warm + approachable tone.

Claude will ask for any missing brand details, then generate a fully interactive carousel preview you can swipe through. Don't like a slide? Just tell it what to change. When you're happy, ask Claude to export each slide as a 1080×1350 PNG.

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Get the full copy-paste project instructions prompt at the original Notion page. View on Notion →

Give Claude your brand color upfront. Hex code is best — e.g. #E8856A. This makes every slide feel on-brand instantly.

State your tone. "Warm + approachable," "bold and punchy," "educational and calm" — Claude picks up on these instantly.

Iterate with chat. Don't like a slide's copy? Say "make slide 3 punchier" or "change the cover to dark background." One message = one update.

Screenshot if you don't want to export. The preview is already at the right ratio. A screenshot is faster than running the Playwright export script.

The prompt is reusable. Once it's in your Project instructions, every future carousel just needs one topic sentence. No setup required each time.